LED Signs: The Advertising Method of the Future

Ever since the invention of the neon sign, small business people have used them almost exclusively to attract customers off the street and keep their attention. LED signs have now come along and are slowly pushing neon signs out of the market. An LED sign is a great tool for the small company; the operational costs of having led signs in the window are quite smaller than other methods of advertisement.

The LED sign will likely cost more at the start in terms of purchase cost, but this is not to say that a neon sign is a more economical advertising option. Over the life of the sign, your business can save much more money compared to what you'd pay for maintenance and flexibility with a neon sign.


The advertising benefits of using an LED sign can really add up when you factor in the boost in customer traffic and awareness that such a sign can promote. Below you will find a succinct demonstration of a few off the improvements that an LED sign holds over the traditional neon one.

While a neon sign needs to have its neon gas replaced on a regular schedule, an LED sign is quite a bit better on an energy efficiency scale. Though an LED sign will eventually die out, this will not happen for over 100,000 hours (that's nearly sixteen years of continual use!) of making your company stand out. Relative to the neon sign, scrolling led signs easily use ten times less electricity. When it comes time to pay the bills, you'll be glad that your energy bill will not be nearly so high.

By allowing the use of simple animations as part of the sign, a business is able to stand out visually compared to companies using only neon. The moving lights of the sign with undoubtedly draw the eye and keep the business at the forefront of the customers mind.

With an LED sign, you'll easily be able to change message, a feature not supported in neon signs. You can make the LED lights display anything you want them to, which keeps a business's advertising seeming fresh. Your message to your customers will be able to always stay up to date and on top of business. The LED sign will be perfect for selling your brand, and your brand only.

LED signs take up nearly five times less space than traditional neon signs, which is great for a small business. This is especially useful if you are the type of business that has to promote on paid outdoor surfaces, since your costs will be quite reduced.

Thanks to its cost-effectiveness, excellent display technology, and more, a custom LED sign is the way to go for small businesses.