Is It Time to Upgrade Your Neon Signs to LED Signs?

With the economic challenges of recent years, many businesses are now trying different ways to attract more customers while spending less money. One effective tactic that is catching on is making changes to the signs businesses use, especially from traditional neon signs to led open signs. Many businesses have traded in their older neon signs for more modern LED, with some electing to use combinations of both. Both will certainly command attention, but there are significant differences between the two sign types.

LED Signs Are Beneficial for Restaurants

If you have plans to start a food establishment, such as a sit-down restaurant, café, bakery, or deli, you can't go wrong with led signs to market your new business. As with new business in any industry, recently opened food service establishments must market themselves heavily. LED signs are highly visible to all passers-by, giving them the potential to be more successful advertising tools than promotional items, special discounts, or fliers.

Increase Business with LED Signs

Are LED signs worth the investments? Studies have shown that this signage brings in more customers. Few people read stationary signs, or signs without movement, while many will read a LED sign with movement. Most people will wonder why this is true. The answer is simple: people are attracted to changes in light levels. The human brain is stimulated by the lights. To test this theory, light a candle in a dim room. Put the candle somewhere in the peripheral of your vision. Do not make the room distraction free. Do your best not to look at the candle. The same attraction to the candle is what powers the attraction to the programmable led signs.

LED Signs Can Enhance Your Business

LED signs are often more visually pleasing than printed banners or dated neon signage; they are also affordable and can be a wonderful tool to draw new business into your establishment. Promoting brand-awareness to passers-by, heightening your marketing potential, and advertising sales or exclusive promotions are just a few of the ways that the right sign can add sales.

Before you rush out to purchase LED signs, however, make sure to take time to plan for the most effective presentation possible.

LED Signs: The Advertising Method of the Future

Ever since the invention of the neon sign, small business people have used them almost exclusively to attract customers off the street and keep their attention. LED signs have now come along and are slowly pushing neon signs out of the market. An LED sign is a great tool for the small company; the operational costs of having led signs in the window are quite smaller than other methods of advertisement.

The LED sign will likely cost more at the start in terms of purchase cost, but this is not to say that a neon sign is a more economical advertising option. Over the life of the sign, your business can save much more money compared to what you'd pay for maintenance and flexibility with a neon sign.